Buying perfume online hasn’t always been the way of the world. Quite the opposite. A gift of perfume, rather, was not something women even bought for themselves in the 1950s. Perfume was gifted from a lover or husband.  

 

When I think of the smell of NYC, I imagine sharp fragrances coming from powerful and confident men and women. Diane Pernet, Paris-based American-born international fashion blogger and critic, is aiming to change this association. Pernet revealed in an interview with Women’s Wear Daily, that she is creating a perfume inspired by Koalas.  

 

Ultra Pop Queen Lady Gaga has just released her latest fragrance Eau de Gaga, and it’s a little different than anything we’ve seen in a while. First of all it’s unisex. As a patron of the LGBTQ community, it’s not surprising Gaga supports the blurring of masculine and feminine boundaries. This is nothing new in the perfume world. What is a little different is the way Gaga suggests we use her perfume. Why? It’s meant for “post-sex”.  

 

It’s that time of the year again. While most of the world pictures Christmas as a time of snow, ugly Christmas sweaters and egg nog, Australians think of beaches, sun tans, and backyard cricket. As warming as an Aussie Christmas is, the fight for festivity is much harder.  

 

When the air starts to warm and the flowers start to bloom, the desire for a new scent grows. To address this desire, we’ve made a list of our favourite Spring fragrances. We’re loving perfumes from the fruity, mossy and woody families. Perfect for the season.  

If I pictured my dream bedroom, it would include a large white French-inspired dressing table laden with dozens and dozens of perfume bottles. But, is this realistic? How long do perfumes actually last once opened?  

Finding a perfume you love is no mean feat. Our sense of smell is intensely intertwined with our emotions. Are you comforted by the smell of your mother? Excited by the smell of a new car? Do you marvel at the smell of an ancient and dusty book?  Responses to these questions are emotional. However, there is an element of logic behind our preferences.  

If somebody today bought me the same perfume I yearned for at age 10, my scent would resemble sticky pink fairy floss. This may be endearing for a young girl, but a 22-year old smelling like fairy floss seems to lose any charm. So. Does our sense of smell change over time?